Let’s start with the ‘Organic agriculture’ definition: The National Organic Standards Board definition one is: “Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

This was in 1995… so does this definition changed? ‘Organic’ is a concept, a noun now. We don’t think about what’s behind the notion anymore… ‘Let’s buy, this it’s organic!’

Little by little, Organic food, fair trade has become fashionable because people are thinking: ‘I hate myself and I want to buy!’
Companies and consumers are talking about ethical consumption… But what does ethical mean? Kant and Spinoza are making a distinction between moral (the things we do as a duty) and ethic (the things we do with love).

What’s about organic advertising? Well creativity is the organic part of advertising. Every single agency in the industry claims that creativity is one of the most important things… But where does all these rubbish advertising come from?
Organic advertising and especially organic planning grows original Ideas and we will see how…

I’ve had first discovered organic planning thanks to an organic education… that’s the subject of tomorrow…