Sony re-creates emotion…
Posted on August 1, 2006 by organicfrog
What makes people speaking about things? And speaking about an ad? Must it be spectacular? New? Original? Colorful?
It seems that Sony finds an answer to all these questions… After a Gold Lion at Cannes, Fallon continues to combine poetry, and entertainment thanks to the Bravia ad.
Two things are really interesting:
- People like being backstage and seeing how stuff are created, the new ad is already iconic!
- Web 2.0 is the main factor for buzz; Flikr and You Tube create more visits than the Bravia Ad site…
The 1% rule exists, but if people don’t really create themselves, they trust more uncontrolled sources rather than Brand sites…
