1: secret is hiding
We are all iceberg, we are hiding the most important thing about us to others but sometimes to ourselves as well.
We are lying on average 5 times a day… For example when we are telling our neighbour we like his shirt!
However technology and ‘modern living’ make us change: ambivalence of the private life with reality TV.

2: Secret and seduction
Secret and seduction are intrinsically linked. When we are in a seducer role: ‘we show, we dissimulate and sometimes we simulate’. In Latin ‘seduccere’ means ‘driving out of the right way’ Cf Pierre-Ambroise Laclos, Les liaisons dangereuses (1782).
The clothes are also a ‘secret’; we hide our body and this favour seduction.

3: Secret and social living
The secret is everywhere in our social living: to protect ourselves and the others. We all have a need of intimacy, that what René Alladaye called the ’human breathing’. We are really ourselves in these moments.
We are always in a representation in our social living that’s what Nietzsche called: ‘this ironic and happy vice: courtesy!’

4 The secret paradox
One day a woman asked Sacha Guitry: ‘what is the secret of happiness?’ and he answered ‘If I told you it won’t be secret anymore!’
Keeping our secrets is staying interesting! This is what advertising is doing with buzz, trying to innovate, to surprise people.
Just look at the last big success: Harry Potter, The Da Vinci Code…they are all talking about secrets…