The boss is watching - look busy

Sometimes just a detail can change your user experience… Yesterday I was on lastminute.com for work obviously! And I’ve seen this on the home page: The boss is watching - look busy.

When you click, an excel sheet with graphics, statistics appear…magic!

It makes me smile and I’ve found this clever; it fits with the brand and with a young audience… Is this viral? I don’t know but at least I wanted to have a word about it!

One Response to “The boss is watching - look busy”

  1. The people at Lastminute.com are very savvy and smart. They’ve always been :)

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