Moleskine city notebooks
Posted on September 7, 2006 by organicfrog
“Marketing 2.0 is more than digital marketing” was brilliantly demonstrating John Grant on his blog. I would add that marketing 2.0 is not even reserved to tech or young brands. Two really good example of new branding are a publisher company: Penguin (see Faris) and Moleskine: The Van Gogh, Picasso, and Ernest Hemingway… notebook. Moleskine is giving travelers the opportunity to write their own guides. (Here) See more explaination about the notebooks with the picture below.
It is very encouraging to see iconic brands making nice innovation, understanding consumers and creating personalized products. Hats off to Moleskine!
[Via Cool Hunting]
Filed under: branding, cool stuff
