Green My Apple
Posted on October 13, 2006 by organicfrog
‘We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we Apple fans need to demand a new, cool product: a greener Apple.’
Apple is such an iconic and cool brand that even Greenpeace tries to help them! It’s NGO helping brands, generating ideas for a better future!
The campaign is brilliant; the site has the apple layout, and is full of 2.0 stuff: digg, video e-card, buttons and banners for blogs, delicious, send an email to Steve! And a parody of the iconic I am a Mac ads.
I am looking forward to see Apple’s reaction… If NGO and users can make brands evolving in the right direction…
Via Brainstorming
Filed under: branding, campaign, environment
