Wildlife photographer of the year

I’ve been Wildlife photographer of the year exhibition in the Natural History Museum this weekend.
The competition of both amateur and professional photographers of all ages was just amazing: vivid colours, portraits, landscapes… it remains you how beautiful the earth is.


I was also wondered by the quality of the ‘junior’ photos. The one above is the 15-17 winner photo. I love the story behind this photo: ‘The dilemma. While on an expedition in the Dominican Republic, in the Caribbean, with a group of naturalists, Rick wandered off with his Dominican friend Rubio to look for wildlife in the forest. ‘Suddenly,’ says Rick, ‘we heard a loud squeaking’. Rubio was the first to discover its source – a distressed Hispaniolan treefrog, which had been caught by a green vine snake. ‘I photographed the drama as the frog dangled in front of me, but Rubio was unable to resist helping the victim and gently touched the snake, which promptly dropped its meal and slithered away along the branches.’ The frog, seemingly unaffected by the snake’s mild venom, hopped off. Rick was left wondering whether it would have been morally better to let the snake have its meal – and, indeed, if it would have succeeded in swallowing such a large frog had it been left to try.’

I wasn’t only watching the photos and I’ve found two interesting use of digital and marketing 2.0 at the exhibition! The first one enables people to vote for their favourite photo both at the exhibition: you can check on a map where all the photos come from, vote for your favourite and send it to your email (sorry I didn’t manage to take any photos) and online.


The second one enables you to personalize a frame for a picture you’ve purchased: you decide the size of the print, review framing options and your print will be deliver at home.

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