Inside the mind of a strategist

Posted on November 22, 2006 by organicfrog

I have always struggled to provide a satisfactory definition of Account Planning to people (even to those actually working in advertising agencies!) Upon reading the Perfect Pitch, I came across this Kenichi Ohmae quote from The Mind Of The Strategist: ‘The best possible solutions come only from a combination of a rational analysis based on the nature of things, and imaginative reintegration of all the different items into a new pattern, using non-linear brain power.’

I consider this to be the best definition of planning I’ve ever read. Does anyone have what they think is an even better definition for planning?

Filed under: books, planning, quote

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2 Responses to “Inside the mind of a strategist”

  1. Jason Lonsdale, on November 22nd, 2006 at 2:29 pm Said:

    Bonjour,

    That’s a great definition, and no, I’ve not come across anything as succinct.

  2. Kirsty, on November 25th, 2006 at 9:40 am Said:

    That is an excellent (high brow) description of how many planners minds work, I agree. I like it a lot, thanks for sharing.

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