The Cult of the Amateur

Posted on December 13, 2006 by organicfrog

The digital revolution is all about the cult of the amateur and this video make the point clearly!

Filed under: digital, funny, random

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2 Responses to “The Cult of the Amateur”

  1. Vincent, on December 15th, 2006 at 9:21 am Said:

    Nice one.

    Ok, let’s exaggerate… If amateurs provide excellent creative content and Internet companies build platform to spread all this. Should we (agencies people) stay home and open a pub? ;)

  2. Froggy, on December 15th, 2006 at 9:55 am Said:

    Hi mate, hope you’re fine.

    Well I think that the point I wanted to make here wasn’t people vs brand… but making the point that consumer are funnier than brands because they act in an authentic way. The next steps for brands are to build what John Grant now calls ‘marketing enthusiasm’ ideas and bring people at the center of the experience.
    The role of brand can be to recraft existing content i.e. Coke/Mentos or taping into people willingness to participate…

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