Posted in digital, funny, random | 2 Comments

2 Responses

1. on December 15, 2006 at 9:21 am | Reply Vincent

   Nice one.

   Ok, let’s exaggerate… If amateurs provide excellent creative content and Internet companies build platform to spread all this. Should we (agencies people) stay home and open a pub?

   
   
2. on December 15, 2006 at 9:55 am | Reply Froggy

   Hi mate, hope you’re fine.

   Well I think that the point I wanted to make here wasn’t people vs brand… but making the point that consumer are funnier than brands because they act in an authentic way. The next steps for brands are to build what John Grant now calls ‘marketing enthusiasm’ ideas and bring people at the center of the experience.
   The role of brand can be to recraft existing content i.e. Coke/Mentos or taping into people willingness to participate…