Tube innovations
The first example has been created by Tom Morris for the London Tube and is using twitter.
This is what he has to say about it: “A while back I thought it would be a neat idea to have Tube status information delivered over Twitter. That way people who have the dubious honour of using the most expensive metropolitan transit system in the world can keep track of what’s wrong with it.”
And this is how it works: “Every fifteen minutes, my server will check the Tube status and send any delays to the relevant Twitter accounts. You can then quite easily subscribe to individual Tube lines and get updates via whatever means you deem appropriate as you would as a Twitter user.”
Read the full article and get your relevant feed here.
The second one is using QR code for the tube in Paris. This time it is directly done by the RATP (Paris equivalent for TFL). You can actually take a picture of a QR code from your mobile and it will give you the time for the next bus/train to come.
Have a look at their website (In French)
These two examples are quite representative to realize how both brands and people are dealing with the same problem. On one hand you have someone only trying to find a useful way to deliver some content. On the other hand the thinking is pretty much the same, however, when you know the QR code penetration in France/Europe this is maybe not the best way to offer useful information…
