Since my return in France at the begining of the year I have been receiving a few requests/applications from French planners willing to start their careers in style at one of the very prestigious London agency. Since the whole planning in London appears to be a trendy topic, I’ve deceived to come back from my [...]
Archive for the ‘advertising’ Category
So you want to be a French planner in the UK?
Posted in advertising, me me me, planning on November 22, 2010 | 1 Comment »
Google superbowl ad
Posted in advertising, campaign, digital on February 8, 2010 | Leave a Comment »
If you have one ad to remember from the Superbowl XLIV, it has to be the Google one. This ad stands out from the crowd for two obvious reasons, they have a great product and they have matched it with an interesting storytelling. You can enjoy the ad below. Only a few moments after the [...]
Pierre Cardin
Posted in advertising, branding, planning on January 18, 2010 | Leave a Comment »
First of all I would like to apologise for the lack of content on the blog over the last few months. I have always said that being busy is not an excuse but hopefully the lack of motivation could be one? If they are a few people that haven’t deleted my feed on their RSS [...]
BooneOakley.com
Posted in advertising, digital on July 3, 2009 | 1 Comment »
Very clever use of YouTube. Who needs a website these days!
Thoughts on seeding
Posted in advertising, digital, planning, thoughts on May 26, 2009 | 2 Comments »
Seeding is increasingly important in today’s digital world. However, seeding isn’t working. Good seeding is rare and most of time treated like media buying. If things aren’t done in a right way from a seeders perspective, it is the same from a bloggers perspective as some saw here the opportunity to participate in a vicious [...]
Creative agencies
Posted in advertising, cool stuff on December 19, 2008 | 1 Comment »
Nicolas Bard, one of the managing partners at Naked in France asked French bloggers to name their top 3 creative agencies in the world. As Alex tagged me I am playing along with the meme. Creativity is such a subjective concept. Although our industry is changing and everyone is talking about engagement vs. messages, the [...]
Tiger Woods 09 – Walk on Water
Posted in advertising, campaign, digital on October 1, 2008 | Leave a Comment »
Just a brilliant example of a brand that get it right. It is about listening first and then answering in a meaningful and inspirational way. Well done to EA Sports. “As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the “glitch” Levinator25 thought he [...]
Don Drapper is following me on Twitter!!
Posted in advertising, campaign, digital on August 14, 2008 | 1 Comment »
When I received the email above I knew the name sounded familiar but I couldn’t remember how I knew this person! Then after a couple of seconds I realized it was Don Drapper, the main character from the TV series Mad Men following me on Twitter! I really liked the idea of following him and [...]
What’s wrong with not being premium?
Posted in advertising, branding, planning, thoughts on August 1, 2008 | Leave a Comment »
I have been working on a couple of brands recently and one thing that came often form the client mouth was: we want to be more ‘premium’! As if being a premium brand was the ultimate achievement in life! Of course as Richard Huntington pointed out on his presentation about brands, operating in a monopoly [...]
Solving the wrong problems
Posted in advertising, planning, thoughts on July 22, 2008 | Leave a Comment »
Below is a very interesting talk from Jon Steel at the ‘Planning at 40‘ conference. His words are very wise as always and I love the fact he is using the past to move forward. More than anything I couldn’t agree more with the fact that we have to focus more on long term visions… [...]
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