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I just wrote this article for Duke’s newsletter and it was a good training for my Age of Conversation article.
It was nearly a decade ago that David Weinberger proclaimed, “Markets are conversations” in the ‘Cluetrain Manifesto’. Lots of things have happened since then, the internet has matured, people more advertising savvy and marketing folks more [...]
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This South Park episode about Wal-Mart was originally aired about 4 years ago however it is still a very interesting and provocative view on capitalism! I love the dialogue between Stan & Kyle and Wal-Mart personification as well as the mirror analogy being the heart of Wal-Mart.
“Yes, don’t you see? That is the heart of [...]
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Both Chris Anderson (Wired) and the guys at Trendwatching have written inspiring articles about the notion of free:
Free! Why $0.00 Is the Future of Business
Free Love
They are both very interesting and praising how brands and businesses could actually be more relevant and even more profitable thanks to free.
You can watch the video of Chris Anderson [...]
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Advertising has always been hyperreal. More than is, I think that advertising is hyperreal by essence. The main advertising techniques are actually blurring reality and fantasy, whether it is a presentation technique, a demonstration, a problem/solution, an analogy, a slice of life or a borrowed interest.
(Courtesy of Jeremy Bullmore who came up with this 7 [...]
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Well, this is maybe me being very French but I am really tired of seeing advertising campaigns using any kind of revolution analogy to promote their new products/services. Most of the time the companies using these kind of metaphors aren’t the most innovative in their sector but use the revolution concept to actually overcome this [...]
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I’ve been following Ambre solaire Wimbledon sponsorship since I first saw there unintentionally funny advertising advising people to protect themselves from the sun when it was actually… raining in London! It was at the beginning of the tournament and it seems that the guys at Ambre Solaire didn’t even consider bad weather conditions, they are [...]
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First of all let me apologize for the crappy title! I was maybe hoping for a few more clicks?!We are living in a world full of paradoxes: when Sao Paulo frees itself from advertising, it seems that 66% of Second Life’s avatars perceive positively the presence of brands in the universe.
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I took part of the APG training network and presented our Tango case study at CHI last Wednesday. Here is an overview of the initial brief: “According to new research from ACNielsen, there was a 12% drop in fruit flavoured carbonate sales in the year to 30 July 2006 representing a £42 million drop.
Coca-Cola’s Fanta [...]
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Following my post about the Ask campaign, I came across this video today via Francis Pisani blog. (See below)
Like Epic 2014/15, this video is quite interesting about the real concern that Google Hegemony is developing. (Check out this Business week article) I don’t want to seem obsessed by the Ask campaign but I think that [...]
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I saw the poster below on the tube this weekend and this time I decided to check the URL. I didn’t really know what to expect from the site…
Activism defending our universal right of information? Or a marketing campaign trying to promote a Google competitor?
I am generally not a cynic but [...]
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