The science of wining or the science of doping?! Just a thought I had when I saw this campaign!
Archive for the ‘advertising’ Category
The science of doping?
Posted in advertising, campaign on June 9, 2008 | Leave a Comment »
AOC training!
Posted in advertising, digital, planning, thoughts on May 13, 2008 | 1 Comment »
I just wrote this article for Duke’s newsletter and it was a good training for my Age of Conversation article. It was nearly a decade ago that David Weinberger proclaimed, “Markets are conversations” in the ‘Cluetrain Manifesto’. Lots of things have happened since then, the internet has matured, people more advertising savvy and marketing folks [...]
South Park & Wal-Mart
Posted in advertising, cool stuff on March 26, 2008 | Leave a Comment »
This South Park episode about Wal-Mart was originally aired about 4 years ago however it is still a very interesting and provocative view on capitalism! I love the dialogue between Stan & Kyle and Wal-Mart personification as well as the mirror analogy being the heart of Wal-Mart. “Yes, don’t you see? That is the heart [...]
The paradox of free
Posted in advertising, digital, thoughts on February 27, 2008 | Leave a Comment »
Both Chris Anderson (Wired) and the guys at Trendwatching have written inspiring articles about the notion of free: Free! Why $0.00 Is the Future of Business Free Love They are both very interesting and praising how brands and businesses could actually be more relevant and even more profitable thanks to free. You can watch the [...]
Hyperreality part 1: Advertising
Posted in advertising, digital, planning, thoughts on November 9, 2007 | Leave a Comment »
Advertising has always been hyperreal. More than is, I think that advertising is hyperreal by essence. The main advertising techniques are actually blurring reality and fantasy, whether it is a presentation technique, a demonstration, a problem/solution, an analogy, a slice of life or a borrowed interest. (Courtesy of Jeremy Bullmore who came up with this [...]
Revolution!
Posted in advertising, thoughts on July 6, 2007 | 1 Comment »
Well, this is maybe me being very French but I am really tired of seeing advertising campaigns using any kind of revolution analogy to promote their new products/services. Most of the time the companies using these kind of metaphors aren’t the most innovative in their sector but use the revolution concept to actually overcome this [...]
Ambre solaire is wet!
Posted in advertising on July 3, 2007 | Leave a Comment »
I’ve been following Ambre solaire Wimbledon sponsorship since I first saw there unintentionally funny advertising advising people to protect themselves from the sun when it was actually… raining in London! It was at the beginning of the tournament and it seems that the guys at Ambre Solaire didn’t even consider bad weather conditions, they are [...]
Irony 2.0
Posted in advertising, digital, thoughts on May 18, 2007 | 2 Comments »
First of all let me apologize for the crappy title! I was maybe hoping for a few more clicks?!We are living in a world full of paradoxes: when Sao Paulo frees itself from advertising, it seems that 66% of Second Life’s avatars perceive positively the presence of brands in the universe. Ok, couple of explanations; [...]
APG training network
Posted in advertising, planning on April 9, 2007 | 1 Comment »
I took part of the APG training network and presented our Tango case study at CHI last Wednesday. Here is an overview of the initial brief: “According to new research from ACNielsen, there was a 12% drop in fruit flavoured carbonate sales in the year to 30 July 2006 representing a £42 million drop. Coca-Cola’s [...]
About the power of Google
Posted in advertising, campaign, digital on April 2, 2007 | Leave a Comment »
Following my post about the Ask campaign, I came across this video today via Francis Pisani blog. (See below) Like Epic 2014/15, this video is quite interesting about the real concern that Google Hegemony is developing. (Check out this Business week article) I don’t want to seem obsessed by the Ask campaign but I think [...]
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