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I saw the poster below on the tube this weekend and this time I decided to check the URL. I didn’t really know what to expect from the site…
Activism defending our universal right of information? Or a marketing campaign trying to promote a Google competitor?
I am generally not a cynic but [...]
Filed under: advertising, campaign, digital | 1 Comment »
This though strokes me when I saw the Quicksilver ‘viral’ Dynamite Surfing (check out the video above). Is viral advertising participating to the brand storytelling construction or is it only used to entertain people - no matter what? Well, I have to clarify what I mean by viral. Nowadays I have the impression that everything [...]
Filed under: advertising, digital, environment, thoughts | 2 Comments »
The other day I was trying to make a point based on Richard’s ideas (these 2 posts here & here) that social media are not killing communication media insofar as engagement was not invented by digital…and I used the word ‘angelism’. Although I thought I was making an interesting point and starting a debate, what [...]
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I heard this conversation when I was in Paris last weekend and I found it quite representative of the way the French are dealing with communication and more specifically with advertising.
This is it in context: I was in a Virgin Megastor buying a couple of French books when I overheard a conversation between a man [...]
Filed under: France, advertising, planning, thoughts | 3 Comments »
I saw this video on Iain’s blog a while ago, and I thought this was really lovely and very poetic.
Then today, I came across this advert (check out below) and I was wondering whether the artist had been involved in the making of this ad or not?
Where does inspiration stop and stealing begin?
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Sorry folks, answering a post from the Vide Poche, I going to write this one in French. I will translate it soon!
Le début de XXIè siècle est des plus surprenant, il semble réussir le tour de force de ressusciter les grandes idéologies sociales du XXè tout en les mariant au progrès technologique capitaliste.
Je suis bien [...]
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As I did a list of angry people a while ago, I will share this time the advocate one!
Featuring:
Moleskine
BMW 1 and 2
Porsche
Harley Davidson
Nike shoes
Muji
Barbie
And Guinness
‘If you [...]
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I am not a huge TV series fan, probably because I didn’t have the TV until I was 15 years old but I must say that the role of TV series is interesting to analyse. Especially TV series and advertising. I’ve pick up three different series: Bewitched (Ma sorcière bien-aimée), Who’s the Boss (Madame est [...]
Filed under: advertising | 2 Comments »
Do you have 15 minutes? Do you speak French? This video is a must see for everyone who as ever worked in advertising (but not only!). Discover what was advertising in France during the 80’s and early 90’s… I must confess that I had never heard about Daniel Robert before today… He is the reason [...]
Filed under: advertising | 2 Comments »
Influencia reports this awful urban spam. Kenwood Italy came up with this idea: a crashed car. People had the impression that something serious had happened and as just the sound was working (The Kenwood brand is resistant… and here was the point they wanted to make… 
you could find these 3 words on the car: [...]
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