I saw the poster below on the tube this weekend and this time I decided to check the URL. I didn’t really know what to expect from the site… Activism defending our universal right of information? Or a marketing campaign trying to promote a Google competitor? I am generally not a cynic but the second [...]
Archive for the ‘advertising’ Category
The ‘information revolution’
Posted in advertising, campaign, digital on March 13, 2007 | 1 Comment »
Is viral advertising the equivalent of reality TV?
Posted in advertising, digital, environment, thoughts on February 18, 2007 | 2 Comments »
This though strokes me when I saw the Quicksilver ‘viral’ Dynamite Surfing (check out the video above). Is viral advertising participating to the brand storytelling construction or is it only used to entertain people – no matter what? Well, I have to clarify what I mean by viral. Nowadays I have the impression that everything [...]
Is angelism killing digital?
Posted in advertising, digital, planning on February 7, 2007 | Leave a Comment »
The other day I was trying to make a point based on Richard’s ideas (these 2 posts here & here) that social media are not killing communication media insofar as engagement was not invented by digital…and I used the word ‘angelism’. Although I thought I was making an interesting point and starting a debate, what [...]
French Capitalism
Posted in advertising, France, planning, thoughts on February 2, 2007 | 5 Comments »
I heard this conversation when I was in Paris last weekend and I found it quite representative of the way the French are dealing with communication and more specifically with advertising. This is it in context: I was in a Virgin Megastor buying a couple of French books when I overheard a conversation between a [...]
Inspiration?
Posted in advertising, campaign on January 23, 2007 | Leave a Comment »
I saw this video on Iain’s blog a while ago, and I thought this was really lovely and very poetic. Then today, I came across this advert (check out below) and I was wondering whether the artist had been involved in the making of this ad or not? Where does inspiration stop and stealing begin?
L’utopie numérique peut-elle changer la face du monde ?
Posted in advertising, digital, thoughts on January 14, 2007 | Leave a Comment »
Sorry folks, answering a post from the Vide Poche, I going to write this one in French. I will translate it soon! Le début de XXIè siècle est des plus surprenant, il semble réussir le tour de force de ressusciter les grandes idéologies sociales du XXè tout en les mariant au progrès technologique capitaliste. Je [...]
The advocates
Posted in advertising, digital on January 12, 2007 | Leave a Comment »
As I did a list of angry people a while ago, I will share this time the advocate one! Featuring: Moleskine BMW 1 and 2 Porsche Harley Davidson Nike shoes Muji Barbie And Guinness ‘If you stand for something, you will always find some people for you and some against you. If you stand for [...]
TV Series and Advertising
Posted in advertising on October 9, 2006 | 2 Comments »
I am not a huge TV series fan, probably because I didn’t have the TV until I was 15 years old but I must say that the role of TV series is interesting to analyse. Especially TV series and advertising. I’ve pick up three different series: Bewitched (Ma sorcière bien-aimée), Who’s the Boss (Madame est [...]
Le desarroi esthetique
Posted in advertising on October 6, 2006 | 2 Comments »
Do you have 15 minutes? Do you speak French? This video is a must see for everyone who as ever worked in advertising (but not only!). Discover what was advertising in France during the 80’s and early 90’s… I must confess that I had never heard about Daniel Robert before today… He is the reason [...]
Worst urban spam ever!
Posted in advertising, campaign on October 2, 2006 | Leave a Comment »
Influencia reports this awful urban spam. Kenwood Italy came up with this idea: a crashed car. People had the impression that something serious had happened and as just the sound was working (The Kenwood brand is resistant… and here was the point they wanted to make…) you could find these 3 words on the car: [...]
-
Flickr Photos
More Photos Archives
Creative Commons
