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How many times have you been seated in a boring meeting room when suddenly someone is mentioning The Tipping Point, The Long Tail, Convergence Culture, The Cluetrain Manifesto, The Paradox of Choice or The Wisdom of Crowds and then making an obscure point? At this precise moment, you ask yourself: Has this person even [...]
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There aren’t many web2.0 critics out there. Most of the technology analysts seem to be agreeing that digital innovations are a move in the right direction with more interactivity, usefulness, relevance… and so forth.
The hype and the social components of blogs make it very difficult for Internet cynics to criticise it.
One of the most well [...]
Filed under: books, digital, media | No Comments »
I wrote a blog post about the music industry over my friend’s blog: Ohmwork the other day. I basically developed the thesis of learning from ‘pirates’ and what ‘free’ mean for the Internet and our economy. There are many ways to monetize the content but not necessarily to monetize music or films themselves… I am [...]
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One year after the first Age of conversation, Drew is calling for a second round. I am going to be an author this year and will try to write something interesting! If you want to be an author as well or just want to vote for this year subject: click on this link!
Filed under: books, digital, me me me | 1 Comment »
When reading Mark Earls’ latest book Herd a couple of months ago I couldn’t stop thinking of the work of the anthropological philosopher Rene Girard.
Indeed, the main point Mark Earls is making in his book is that we (marketing, change management, politics…) are misunderstanding mass behaviour because we focus [...]
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Call me old fashioned, but I normally never use my blog for anything directly related to my employer: Agency.com. However today’s post is ‘Exceptio probat regulam’ which means ‘the exception that confirms the rule’!
Andy Hobsbawm, our European Chairman has launched a blog for a new book he is working on called ‘Small is [...]
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I have finished reading Mark Earls’ latest book last weekend and I urge you to get yourself a copy I you haven’t done it already. The best thing you could say about a business book is that you’ve read it as if it wasn’t a business book… I definitely think that Herd is one of [...]
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I am really enjoying The Perfect Pitch (I know this is my third entry on the subject!) Anyway this slide is hilarious.
John Steel is a genius; he is summing up the whole subject of his book in a single slide using all the PowerPoint rubbishness he is denouncing!
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I have always struggled to provide a satisfactory definition of Account Planning to people (even to those actually working in advertising agencies!) Upon reading the Perfect Pitch, I came across this Kenichi Ohmae quote from The Mind Of The Strategist: ‘The best possible solutions come only from a combination of a rational analysis based on [...]
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I had a chat with Saher yesterday about presenting ideas and John Steel’s latest book (I’m currently reading it) and then I’ve remembered this quote from Gladiator. It’s a Proximo’s advice to Maximus:
‘Listen to me. Learn from me. I was not the best because I killed quickly. I was the best because the crowd loved [...]
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