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Yesterday I went to the “Expedia & the National Gallery blue sky day” event to celebrate the longest day of the year. Trafalgar Square was covered with canvasses where people could create their own masterpiece. An edited selection of the work would then be displayed in the National Museum.
It [...]
Filed under: branding, cool stuff, exhibition | 1 Comment »
I blogged a while ago about the Moleskine city Notebook… The reason I want to add something is because… I’ve bought the London one this weekend! They are just brilliant, it enables you to create your own city guide; to create your personal map, to collect and keep the places you like… You can [...]
Filed under: branding, digital | No Comments »
New recruit at red: Apple. The red “brand” is still very clever.
Choose the iPod nano (PRODUCT) RED Special Edition and Apple will give $10 of its purchase price to the Global Fund to fight AIDS in Africa.
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‘We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we [...]
Filed under: branding, campaign, environment | No Comments »
Yesterday, on my way to work, I came across this Kiwi installation early in the morning when the place is not busy at all.It was weird because it was the first time I was seeing a “shoeshine boy”. In my imagination they were representative of the Victorian time. It appears to me as incongruous.
I agree [...]
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Engadget has a brilliant article about the “Apple Showtime” yesterday. Lots of cool new products: Pac man on your iPod, playing game… but the star of this show was the iTV. Apple will become your next full home entertainment.Steve Job’s company is now linked with Disney and you can download movies on iTunes (from 10 [...]
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Windows Live (search engine) has been officially launched yesterday. You can find a lot of cool tools such as: web, news, images, videos but also feeds, maps, traffic, products, local info, customizable pages, macros, QnA to the community if you don’t find the information you were looking for…
The design is quite pleasant; I had [...]
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“Marketing 2.0 is more than digital marketing” was brilliantly demonstrating John Grant on his blog. I would add that marketing 2.0 is not even reserved to tech or young brands. Two really good example of new branding are a publisher company: Penguin (see Faris) and Moleskine: The Van Gogh, Picasso, and Ernest Hemingway… notebook. [...]
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Sometimes just a detail can change your user experience… Yesterday I was on lastminute.com for work obviously! And I’ve seen this on the home page: The boss is watching - look busy.
When you click, an excel sheet with graphics, statistics appear…magic!
It makes me smile and I’ve found this clever; it [...]
Filed under: branding, cool stuff | 1 Comment »
What makes people speaking about things? And speaking about an ad? Must it be spectacular? New? Original? Colorful?
It seems that Sony finds an answer to all these questions… After a Gold Lion at Cannes, Fallon continues to combine poetry, and entertainment thanks to the Bravia ad.
Two things are really interesting:
People like being backstage and [...]
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