If you have one ad to remember from the Superbowl XLIV, it has to be the Google one. This ad stands out from the crowd for two obvious reasons, they have a great product and they have matched it with an interesting storytelling. You can enjoy the ad below. Only a few moments after the [...]
Archive for the ‘campaign’ Category
Google superbowl ad
Posted in advertising, campaign, digital on February 8, 2010 | Leave a Comment »
A great campaign
Posted in branding, campaign, France, planning on October 23, 2009 | 2 Comments »
I have been asked by Carlos Henrique Vilela, Brazilian planner, what my favourite campaign is. You can find my answer below. My favourite campaign it is a French one from the mid 90’s for Kiss Cool (Cadbury). You can read about the campaign and see some ads here. (In French) I have tried very hard [...]
Congrats Mr President
Posted in campaign, digital on January 20, 2009 | Leave a Comment »
Great documentary about the campaign, the use of digital…
The art of travel
Posted in campaign, digital, France on October 22, 2008 | 1 Comment »
I already wrote an article a while ago to say how much I was impress to see the SNCF (French National Railway Company) embracing social changes and understanding that travel is more than going from A point to a point B. On top of the usual entertainment devices and tools for travel such as podcasts, [...]
Tiger Woods 09 – Walk on Water
Posted in advertising, campaign, digital on October 1, 2008 | Leave a Comment »
Just a brilliant example of a brand that get it right. It is about listening first and then answering in a meaningful and inspirational way. Well done to EA Sports. “As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the “glitch” Levinator25 thought he [...]
Don Drapper is following me on Twitter!!
Posted in advertising, campaign, digital on August 14, 2008 | 1 Comment »
When I received the email above I knew the name sounded familiar but I couldn’t remember how I knew this person! Then after a couple of seconds I realized it was Don Drapper, the main character from the TV series Mad Men following me on Twitter! I really liked the idea of following him and [...]
Alcohol in the UK round 2!
Posted in campaign, thoughts on June 18, 2008 | 1 Comment »
I wrote a few lines on the subject a while ago and I have decided to continue this post after I saw the rather interesting ‘Know your limits’ campaign from the NHS. This campaign will definitely have an impact on binge drinking and on people’s perception of the different measures however I am still sceptical [...]
The science of doping?
Posted in advertising, campaign on June 9, 2008 | Leave a Comment »
The science of wining or the science of doping?! Just a thought I had when I saw this campaign!
About the power of Google
Posted in advertising, campaign, digital on April 2, 2007 | Leave a Comment »
Following my post about the Ask campaign, I came across this video today via Francis Pisani blog. (See below) Like Epic 2014/15, this video is quite interesting about the real concern that Google Hegemony is developing. (Check out this Business week article) I don’t want to seem obsessed by the Ask campaign but I think [...]
The ‘information revolution’
Posted in advertising, campaign, digital on March 13, 2007 | 1 Comment »
I saw the poster below on the tube this weekend and this time I decided to check the URL. I didn’t really know what to expect from the site… Activism defending our universal right of information? Or a marketing campaign trying to promote a Google competitor? I am generally not a cynic but the second [...]
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