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Following my post about the Ask campaign, I came across this video today via Francis Pisani blog. (See below)
Like Epic 2014/15, this video is quite interesting about the real concern that Google Hegemony is developing. (Check out this Business week article) I don’t want to seem obsessed by the Ask campaign but I think that [...]
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I saw the poster below on the tube this weekend and this time I decided to check the URL. I didn’t really know what to expect from the site…
Activism defending our universal right of information? Or a marketing campaign trying to promote a Google competitor?
I am generally not a cynic but [...]
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I saw this video on Iain’s blog a while ago, and I thought this was really lovely and very poetic.
Then today, I came across this advert (check out below) and I was wondering whether the artist had been involved in the making of this ad or not?
Where does inspiration stop and stealing begin?
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There is a sky one teaser for the TV series 24 going on… Well it is more of a digital marketing idea that a transmedia one. The website http://www.ctuagent.com/ is the starting point of the campaign (use the password 99k36f) to help Jake Bauer saving Los Angeles from terrorists. The campaign is using mobile (both [...]
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Technology blurs personal and professional borders; for instance we can now chat with some friends on msn at work or have a business call when at home. But no technology blurs these borders as well as the BlackBerry.
Checking e-mails, answering phone calls… in a multi-tasking society the Blackberry seems to be the ideal tool. [...]
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I spoke a while ago about this interesting Greenpeace - Apple campaign. I love the way Greenpeace is telling stories and using popular culture to have an impactfull message. The video below is another great example:
(More Greenpeace fun stuff)
Enjoy!
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I am just amazed by the last SNCF (French National Railway Company) minisite. As our famous public enterprise is mainly known to be regularly …on strike, their last campaign is quite impressive.
I remember the TV ad last year which was all about generating and developing ideas, they’ve personalized ideas like this:
I really liked this campaign; [...]
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Top Shop new website is now available. I’ll just speak about the podcasts and the blog and not about the site in general. About podcasting: Top Shop has created a nice site which allows people to download video podcasts about fashion, style… “There’s so much new stuff each week at Topshop that we’ve created a [...]
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So this is the last anti Binge drinking ad in the UK. (Article + video) I definitely think that this advertising doesn’t tackle the real problem about the alcohol consumption in the UK. Campaigns like Know your limits or Drink aware are mostly making the point about heavy drinking.
The real problem isn’t just heavy drinker [...]
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Digital seems to be worry about its future, how can we transmit blog, podcasts, wikis… to the future generation? (Check Iain’s post)
Yahoo has an answer to this question. They will “try to capture life on earth”.Yahoo invited people worldwide to contribute pictures, videos, songs, ideas, drawings or anything else they could digitize for a “first-ever [...]
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