I saw this video on Iain’s blog a while ago, and I thought this was really lovely and very poetic. Then today, I came across this advert (check out below) and I was wondering whether the artist had been involved in the making of this ad or not? Where does inspiration stop and stealing begin?
Archive for the ‘campaign’ Category
Inspiration?
Posted in advertising, campaign on January 23, 2007 | Leave a Comment »
Transmedia Planning (ish!)
Posted in campaign, digital on January 19, 2007 | 2 Comments »
There is a sky one teaser for the TV series 24 going on… Well it is more of a digital marketing idea that a transmedia one. The website http://www.ctuagent.com/ is the starting point of the campaign (use the password 99k36f) to help Jake Bauer saving Los Angeles from terrorists. The campaign is using mobile (both [...]
BlackBerry orphans
Posted in campaign, digital on December 21, 2006 | 3 Comments »
Technology blurs personal and professional borders; for instance we can now chat with some friends on msn at work or have a business call when at home. But no technology blurs these borders as well as the BlackBerry. Checking e-mails, answering phone calls… in a multi-tasking society the Blackberry seems to be the ideal tool. [...]
Blame Canada (and España)
Posted in campaign, digital on November 17, 2006 | Leave a Comment »
I spoke a while ago about this interesting Greenpeace – Apple campaign. I love the way Greenpeace is telling stories and using popular culture to have an impactfull message. The video below is another great example: (More Greenpeace fun stuff) Enjoy!
L’atelier des idees
Posted in campaign, digital on November 15, 2006 | 1 Comment »
I am just amazed by the last SNCF (French National Railway Company) minisite. As our famous public enterprise is mainly known to be regularly …on strike, their last campaign is quite impressive. I remember the TV ad last year which was all about generating and developing ideas, they’ve personalized ideas like this: I really [...]
Top Shop – New Site
Posted in campaign, digital on November 9, 2006 | 2 Comments »
Top Shop new website is now available. I’ll just speak about the podcasts and the blog and not about the site in general. About podcasting: Top Shop has created a nice site which allows people to download video podcasts about fashion, style… “There’s so much new stuff each week at Topshop that we’ve created a [...]
Alcohol in the UK
Posted in campaign on October 30, 2006 | 1 Comment »
So this is the last anti Binge drinking ad in the UK. (Article + video) I definitely think that this advertising doesn’t tackle the real problem about the alcohol consumption in the UK. Campaigns like Know your limits or Drink aware are mostly making the point about heavy drinking. The real problem isn’t just [...]
Digital anthropology
Posted in campaign, digital on October 18, 2006 | Leave a Comment »
Digital seems to be worry about its future, how can we transmit blog, podcasts, wikis… to the future generation? (Check Iain’s post) Yahoo has an answer to this question. They will “try to capture life on earth”.Yahoo invited people worldwide to contribute pictures, videos, songs, ideas, drawings or anything else they could digitize for a [...]
Green My Apple
Posted in branding, campaign, environment on October 13, 2006 | Leave a Comment »
‘We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we [...]
Worst urban spam ever!
Posted in advertising, campaign on October 2, 2006 | Leave a Comment »
Influencia reports this awful urban spam. Kenwood Italy came up with this idea: a crashed car. People had the impression that something serious had happened and as just the sound was working (The Kenwood brand is resistant… and here was the point they wanted to make…) you could find these 3 words on the car: [...]
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