Great documentary about the campaign, the use of digital…
Archive for the ‘digital’ Category
Congrats Mr President
Posted in campaign, digital on January 20, 2009 | Leave a Comment »
France doesn’t get it
Posted in digital, France, politics on December 5, 2008 | 3 Comments »
The French government has submitted a new law to tax for the Internet. A few weeks ago, a meeting about the future of digital was held in Paris where Eric Besson, “secrétaire d’Etat chargé de la prospective, de l’évaluation des politiques publiques et du développement de l’économie numérique” (love his job title), claimed his willingness [...]
Hypemachine really wants you to change your profile picture
Posted in cool stuff, digital, funny on November 13, 2008 | 1 Comment »
I’ve recently registered to Hype Machine, really good music site by the way, and apparently they really want people to update their profile pictures as they have set up a John McCain pic as the default one! Of course this isn’t actually the case, the default picture is still the Hypemachine logo but it is [...]
The moment when social media became the news
Posted in digital, thoughts on November 7, 2008 | Leave a Comment »
James Surowiecki, the author of the Wisdom of Crowds, gives an inspiring speech about the power of social media and how people organise themselves in order to have a voice. What I really like about his talk is that he challenges his own theory. He isn’t blind about the role of social networks in today [...]
Age Of Conversation 2
Posted in books, digital, planning, thoughts on October 29, 2008 | Leave a Comment »
Today is a big day. 237 bloggers worldwide are participating to the launch of the second edition of the Age Of Conversation. You can purchase / download the book here and read the 237 visions of why don’t they get it? Including mine. Massive thanks to Drew and Gavin for organising everything.
The art of travel
Posted in campaign, digital, France on October 22, 2008 | 1 Comment »
I already wrote an article a while ago to say how much I was impress to see the SNCF (French National Railway Company) embracing social changes and understanding that travel is more than going from A point to a point B. On top of the usual entertainment devices and tools for travel such as podcasts, [...]
The death of web 2.0?
Posted in digital on October 13, 2008 | Leave a Comment »
With the actual crisis now striking everyone including the Silicon Valley, some people have started to claim the ‘end of the Web 2.0′, even the end of Facebook. If you want to keep the faith, you can have a read through the following articles: 5 web 2.0 business that will thrive in a down economy. [...]
Web without sense
Posted in digital on October 2, 2008 | 1 Comment »
Brilliant, every single digital agency should have this site bookmarked!
Tiger Woods 09 – Walk on Water
Posted in advertising, campaign, digital on October 1, 2008 | Leave a Comment »
Just a brilliant example of a brand that get it right. It is about listening first and then answering in a meaningful and inspirational way. Well done to EA Sports. “As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the “glitch” Levinator25 thought he [...]
Don Drapper is following me on Twitter!!
Posted in advertising, campaign, digital on August 14, 2008 | 1 Comment »
When I received the email above I knew the name sounded familiar but I couldn’t remember how I knew this person! Then after a couple of seconds I realized it was Don Drapper, the main character from the TV series Mad Men following me on Twitter! I really liked the idea of following him and [...]





