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The story of stuff is a very interesting and thought provoking short film about our consumer culture.
In their own words: “What is the Story of Stuff? From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The [...]
Filed under: environment, politics, thoughts | 1 Comment »
Andy Hobsbawm (Agency.com European chairman) and Naresh Ramchandani (bio) have recently launched the Green Thing, in their words: “a community that makes it easy and enjoyable to be a bit greener. Every month you’ll get a different Green Thing to do. All you have to do is do it.”
The green thing is an interesting way [...]
Filed under: environment | 1 Comment »
I went to see John Grant’s lecture on Green marketing/planning yesterday.
It was a pretty informative conference. I liked the grid he used in the second part of the presentation because It made me re-think the role of marketing in the context of green issues. It made me realize environmental concerns are more of a cultural/social [...]
Filed under: environment, planning | No Comments »
This though strokes me when I saw the Quicksilver ‘viral’ Dynamite Surfing (check out the video above). Is viral advertising participating to the brand storytelling construction or is it only used to entertain people - no matter what? Well, I have to clarify what I mean by viral. Nowadays I have the impression that everything [...]
Filed under: advertising, digital, environment, thoughts | 2 Comments »
Positive waves of blogging? Meeting and reading truly passionate people willing to provoke changes. I’ve found this initiative at the gardener’s blog, it remains me why I love blogs. Basically it’s just a bunch of bloggers organizing events about ecobusiness, design, technology, environment, blogging obviously… You can fill their survey to participate to future events. [...]
Filed under: digital, environment | No Comments »
In memory of my North Sea rebranding: The pelamis is now sustainable! Hurray!
Thanks to the gardener for the information.
Filed under: environment, planning | No Comments »
‘We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we [...]
Filed under: branding, campaign, environment | No Comments »
