Tecktonik

Since I live in the UK, I’ve always tried to keep in touch with all the pop culture stuff happening in France and especially in the youth culture. This is partly the reason why I started this humorous blog: Socio-Stail (which I actually haven’t updated for ages!). But don’t worry, you Socio-Stail lovers I am [...]

Tube innovations

I recently came across two interesting way of using both Twitter and QR code.

The first example has been created by Tom Morris for the London Tube and is using twitter.

This is what he has to say about it: “A while back I thought it would be a neat [...]

French planning

I’ve recently come across this really interesting article about French planning on this APG site. (The link is in the middle of the page)
Even if I haven’t really worked in France as a planner, only two internships, I think that this article written by Luc Wise and Xavier Charpentier underlines very wisely the main [...]

Amélie Poulain & the cult of details

I am going to talk about a French controversial subject today: Amélie Poulain… You are French and like this movie? Then you should be one of these people still living in the past and ignoring the future and decline of France! You don’t like the film? Then you probably are an entrepreneur loving challenges! If [...]

French Capitalism

I heard this conversation when I was in Paris last weekend and I found it quite representative of the way the French are dealing with communication and more specifically with advertising.
This is it in context: I was in a Virgin Megastor buying a couple of French books when I overheard a conversation between a man [...]

Brutal woods

I’ve discovered this weird… sport on TV when I was in France this weekend. It has been created by a couple of former military guys who obviously have lost there marbles. It’s like extreme sport in the forest (watch the video below it will make much more sense!). I quite like the way they are [...]

Wrapping paper

Last weekend, I was doing my Christmas shopping in London and I was a bit surprised because none of the shops I went to were offering to do wrapping paper for the presents… They were even surprised when I asked them if they could provide me with some wrapping paper.
So here is a nice [...]

La ville lumiere

Today is the 8th of December so I have to speak about my home town Lyon! ‘December 8 each year is marked by “la Fête des lumières” (the Festival of Lights), a celebration of thanks to the Virgin Mary, who purportedly saved the city from a deadly plague in the Middle Ages. During the event, [...]

Political comparison site

I remember writing this essay at University: is cultural marketing any different than classic marketing? And then I’ve seen this article in the Brainstroming’s newsletter: A comparison site: comparer.com (probably a new one) is going to prove this point: ‘with comparer.com you can compare everything’ so they are comparing the candidates to the next French [...]

More political communication

2007 is an important year for French politician, a bunch of ‘younger’ politicians dream to be the next French president… I spoke about DSK and his crap poster before! The subject of today is the use of the internet and the buzz by DSK.
A bit of background, DSK has been trapped by some journalists at [...]