You can’t force an idea to spread but you can influence its diffusion. This sentence is basic common sense to me, however as Voltaire once said “common sense is not so common”. So many times I have seen people debating for the wrong reasons because they are only trying to force it to happen rather [...]
Archive for the ‘France’ Category
Ramblings on debate
Posted in France, thoughts on February 2, 2010 | Leave a Comment »
A great campaign
Posted in branding, campaign, France, planning on October 23, 2009 | 2 Comments »
I have been asked by Carlos Henrique Vilela, Brazilian planner, what my favourite campaign is. You can find my answer below. My favourite campaign it is a French one from the mid 90’s for Kiss Cool (Cadbury). You can read about the campaign and see some ads here. (In French) I have tried very hard [...]
Hadopi bill
Posted in digital, France, politics on May 14, 2009 | Leave a Comment »
The recent French law called Hadopi bill is a total nonsense. The law is supposed to resolve piracy by canceling the users Internet access after three illegal downloads. Have a read at this article from the Guardian if you want to have a better understanding of the law. The law is wrong on many levels [...]
Le monde en marche
Posted in cool stuff, exhibition, France on December 12, 2008 | Leave a Comment »
Being in Paris this week I’ve discovered this great sculpture done by the French artist Fabien Chalon. In a way it summarize quite nicely what I have been talking about on the blog, the whole movement / inertia thing. Located in the middle of Gare du Nord, the biggest train station in Europe, the sculpture [...]
France doesn’t get it
Posted in digital, France, politics on December 5, 2008 | 3 Comments »
The French government has submitted a new law to tax for the Internet. A few weeks ago, a meeting about the future of digital was held in Paris where Eric Besson, “secrétaire d’Etat chargé de la prospective, de l’évaluation des politiques publiques et du développement de l’économie numérique” (love his job title), claimed his willingness [...]
The art of travel
Posted in campaign, digital, France on October 22, 2008 | 1 Comment »
I already wrote an article a while ago to say how much I was impress to see the SNCF (French National Railway Company) embracing social changes and understanding that travel is more than going from A point to a point B. On top of the usual entertainment devices and tools for travel such as podcasts, [...]
Tecktonik
Posted in France, planning, random on November 14, 2007 | 10 Comments »
Since I live in the UK, I’ve always tried to keep in touch with all the pop culture stuff happening in France and especially in the youth culture. This is partly the reason why I started this humorous blog: Socio-Stail (which I actually haven’t updated for ages!). But don’t worry, you Socio-Stail lovers I am [...]
Tube innovations
Posted in digital, France on May 17, 2007 | Leave a Comment »
I recently came across two interesting way of using both Twitter and QR code. The first example has been created by Tom Morris for the London Tube and is using twitter. This is what he has to say about it: “A while back I thought it would be a neat idea to have Tube status [...]
French planning
Posted in France, planning on March 3, 2007 | 3 Comments »
I’ve recently come across this really interesting article about French planning on this APG site. (The link is in the middle of the page) Even if I haven’t really worked in France as a planner, only two internships, I think that this article written by Luc Wise and Xavier Charpentier underlines very wisely the main [...]
Amélie Poulain & the cult of details
Posted in France, planning, thoughts on February 12, 2007 | 6 Comments »
I am going to talk about a French controversial subject today: Amélie Poulain… You are French and like this movie? Then you should be one of these people still living in the past and ignoring the future and decline of France! You don’t like the film? Then you probably are an entrepreneur loving challenges! If [...]
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