I heard this conversation when I was in Paris last weekend and I found it quite representative of the way the French are dealing with communication and more specifically with advertising. This is it in context: I was in a Virgin Megastor buying a couple of French books when I overheard a conversation between a [...]
Archive for the ‘France’ Category
French Capitalism
Posted in advertising, France, planning, thoughts on February 2, 2007 | 5 Comments »
Brutal woods
Posted in France, funny, random on January 30, 2007 | 2 Comments »
I’ve discovered this weird… sport on TV when I was in France this weekend. It has been created by a couple of former military guys who obviously have lost there marbles. It’s like extreme sport in the forest (watch the video below it will make much more sense!). I quite like the way they are [...]
Wrapping paper
Posted in cool stuff, France on December 15, 2006 | 2 Comments »
Last weekend, I was doing my Christmas shopping in London and I was a bit surprised because none of the shops I went to were offering to do wrapping paper for the presents… They were even surprised when I asked them if they could provide me with some wrapping paper. So here is a nice [...]
La ville lumiere
Posted in digital, France on December 8, 2006 | 1 Comment »
Today is the 8th of December so I have to speak about my home town Lyon! ‘December 8 each year is marked by “la Fête des lumières” (the Festival of Lights), a celebration of thanks to the Virgin Mary, who purportedly saved the city from a deadly plague in the Middle Ages. During the event, [...]
Political comparison site
Posted in digital, France, politics on November 10, 2006 | Leave a Comment »
I remember writing this essay at University: is cultural marketing any different than classic marketing? And then I’ve seen this article in the Brainstroming’s newsletter: A comparison site: comparer.com (probably a new one) is going to prove this point: ‘with comparer.com you can compare everything’ so they are comparing the candidates to the next French [...]
More political communication
Posted in France, politics on October 5, 2006 | 2 Comments »
2007 is an important year for French politician, a bunch of ‘younger’ politicians dream to be the next French president… I spoke about DSK and his crap poster before! The subject of today is the use of the internet and the buzz by DSK. A bit of background, DSK has been trapped by some journalists [...]
Crap design!
Posted in France, politics on September 19, 2006 | Leave a Comment »
.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } I’ve received this email for a political meeting (DSK). The design makes me think at some small compagnies: there is always a nephew who has studied graphic design for one year and will do [...]
Advertising on live
Posted in advertising, France on September 18, 2006 | Leave a Comment »
Hollywood France (Cadbury) has launched a new advertising concept in France this weekend: advertising on live. (If there is any other agency/brand that has done a similar stuff please leave a comment…) Basically, Star Academy (French Real TV broadcast about music) and Hollywood have come up with a 20 seconds spot on live. At the [...]
Pathétique Jean-Pierre Pernaut
Posted in France, random on September 6, 2006 | 1 Comment »
Sorry English folks, I ‘m going to write this post in French. It deals with a French TV presenter: Jean-Pierre Pernaut…. As it’s too French focus I’d rather prefer writing this one in French! Sorry… Je podcaste très régulièrement l’émission On refait le monde (RTL) présentée jusqu’à cet été par Pascale Clark et désormais présentée [...]
-
Flickr Photos
More Photos Archives
Creative Commons
