Since my return in France at the begining of the year I have been receiving a few requests/applications from French planners willing to start their careers in style at one of the very prestigious London agency. Since the whole planning in London appears to be a trendy topic, I’ve deceived to come back from my [...]
Archive for the ‘planning’ Category
So you want to be a French planner in the UK?
Posted in advertising, me me me, planning on November 22, 2010 | 1 Comment »
Pierre Cardin
Posted in advertising, branding, planning on January 18, 2010 | Leave a Comment »
First of all I would like to apologise for the lack of content on the blog over the last few months. I have always said that being busy is not an excuse but hopefully the lack of motivation could be one? If they are a few people that haven’t deleted my feed on their RSS [...]
A great campaign
Posted in branding, campaign, France, planning on October 23, 2009 | 2 Comments »
I have been asked by Carlos Henrique Vilela, Brazilian planner, what my favourite campaign is. You can find my answer below. My favourite campaign it is a French one from the mid 90’s for Kiss Cool (Cadbury). You can read about the campaign and see some ads here. (In French) I have tried very hard [...]
The illusion of knowledge
Posted in digital, planning, thoughts on September 21, 2009 | 2 Comments »
Here is a rant I’ve been wanting to write for quite a while and today I’ve decided to stick it on the blog and see if it makes any sense. We may have much more digital tools available to our fingertips these days but are we more knowledgeable? I am not talking about the whole [...]
French Planning – Round 2
Posted in me me me, planning, thoughts on September 21, 2009 | 1 Comment »
A while ago I wrote a post called French Planning. As I have been interviewed, together with a few other French planners working in London to give our perspectives on British planning by Stratégies magazine, I have decided to write a second one. Overall I am pretty happy with the article, as the major points [...]
Thoughts on seeding
Posted in advertising, digital, planning, thoughts on May 26, 2009 | 2 Comments »
Seeding is increasingly important in today’s digital world. However, seeding isn’t working. Good seeding is rare and most of time treated like media buying. If things aren’t done in a right way from a seeders perspective, it is the same from a bloggers perspective as some saw here the opportunity to participate in a vicious [...]
Age Of Conversation 2
Posted in books, digital, planning, thoughts on October 29, 2008 | Leave a Comment »
Today is a big day. 237 bloggers worldwide are participating to the launch of the second edition of the Age Of Conversation. You can purchase / download the book here and read the 237 visions of why don’t they get it? Including mine. Massive thanks to Drew and Gavin for organising everything.
Context Collapse
Posted in digital, planning, thoughts on August 6, 2008 | Leave a Comment »
Context is one of the most important things a planner or anyone else trying to look for some truth, should endeavour to understand. Context enables you to recognise how things operate and how they are linked or disconnected from each other, in effect it is the glue that binds together all the different sources and [...]
What’s wrong with not being premium?
Posted in advertising, branding, planning, thoughts on August 1, 2008 | Leave a Comment »
I have been working on a couple of brands recently and one thing that came often form the client mouth was: we want to be more ‘premium’! As if being a premium brand was the ultimate achievement in life! Of course as Richard Huntington pointed out on his presentation about brands, operating in a monopoly [...]
Solving the wrong problems
Posted in advertising, planning, thoughts on July 22, 2008 | Leave a Comment »
Below is a very interesting talk from Jon Steel at the ‘Planning at 40‘ conference. His words are very wise as always and I love the fact he is using the past to move forward. More than anything I couldn’t agree more with the fact that we have to focus more on long term visions… [...]
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