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I just wrote this article for Duke’s newsletter and it was a good training for my Age of Conversation article.
It was nearly a decade ago that David Weinberger proclaimed, “Markets are conversations” in the ‘Cluetrain Manifesto’. Lots of things have happened since then, the internet has matured, people more advertising savvy and marketing folks more [...]
Filed under: advertising, digital, planning, thoughts | No Comments »
I’ve always loved visual representations. They help me to focus on the important things when I am starting to be confused by something! As I did some for Richard Huntington’s advices for young planners a while ago, I have decided to do another one for Iain Tait’s brilliant post: How to do digital planning.
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Filed under: digital, planning | 1 Comment »
How many times have you been seated in a boring meeting room when suddenly someone is mentioning The Tipping Point, The Long Tail, Convergence Culture, The Cluetrain Manifesto, The Paradox of Choice or The Wisdom of Crowds and then making an obscure point? At this precise moment, you ask yourself: Has this person even [...]
Filed under: books, planning, thoughts | 3 Comments »
Since I live in the UK, I’ve always tried to keep in touch with all the pop culture stuff happening in France and especially in the youth culture. This is partly the reason why I started this humorous blog: Socio-Stail (which I actually haven’t updated for ages!). But don’t worry, you Socio-Stail lovers I am [...]
Filed under: France, planning, random | 6 Comments »
Ok, back at my desk for the second part of this post: The virtual worlds. But before I start, I would like to say a few words about a magazine getting me a lot of inspiration, especially for these two posts: Philosophie Magazine (Sorry in French).
[Talking about magazines, I have a few comments to make [...]
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Advertising has always been hyperreal. More than is, I think that advertising is hyperreal by essence. The main advertising techniques are actually blurring reality and fantasy, whether it is a presentation technique, a demonstration, a problem/solution, an analogy, a slice of life or a borrowed interest.
(Courtesy of Jeremy Bullmore who came up with this 7 [...]
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When reading Mark Earls’ latest book Herd a couple of months ago I couldn’t stop thinking of the work of the anthropological philosopher Rene Girard.
Indeed, the main point Mark Earls is making in his book is that we (marketing, change management, politics…) are misunderstanding mass behaviour because we focus [...]
Filed under: books, planning, thoughts | 3 Comments »
Ok, here is something I’ve always wanted to blog about, but oddly I’ve never manage to do it. I had some great discussions about planning with Saher when I was at AKQA and he once used what I now refer to as the ‘box analogy’ as a way to solve a problem… (The box is [...]
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I went to see John Grant’s lecture on Green marketing/planning yesterday.
It was a pretty informative conference. I liked the grid he used in the second part of the presentation because It made me re-think the role of marketing in the context of green issues. It made me realize environmental concerns are more of a cultural/social [...]
Filed under: environment, planning | No Comments »
I have finished reading Mark Earls’ latest book last weekend and I urge you to get yourself a copy I you haven’t done it already. The best thing you could say about a business book is that you’ve read it as if it wasn’t a business book… I definitely think that Herd is one of [...]
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