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Ok, here is something I’ve always wanted to blog about, but oddly I’ve never manage to do it. I had some great discussions about planning with Saher when I was at AKQA and he once used what I now refer to as the ‘box analogy’ as a way to solve a problem… (The box is [...]
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I went to see John Grant’s lecture on Green marketing/planning yesterday.
It was a pretty informative conference. I liked the grid he used in the second part of the presentation because It made me re-think the role of marketing in the context of green issues. It made me realize environmental concerns are more of a cultural/social [...]
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I have finished reading Mark Earls’ latest book last weekend and I urge you to get yourself a copy I you haven’t done it already. The best thing you could say about a business book is that you’ve read it as if it wasn’t a business book… I definitely think that Herd is one of [...]
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I took part of the APG training network and presented our Tango case study at CHI last Wednesday. Here is an overview of the initial brief: “According to new research from ACNielsen, there was a 12% drop in fruit flavoured carbonate sales in the year to 30 July 2006 representing a £42 million drop.
Coca-Cola’s Fanta [...]
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A while ago, I wrote a presentation on ‘the fear of the new’. The client (from the technology industry) wanted to gain some insight into the cycle of innovation and how to make it shorter. My senior planner colleague and I decided to delve down into people’s behaviour over the fear [...]
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I’ve discovered this video on Serependity book blog, where he asks the question “Is this video celebrating or mocking planners?”… Well I don’t know, but it’s always good to make fun of ourselves!
If this is a viral, does it mean that I have participated to its virality? I actually think this is the first time [...]
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I’ve recently come across this really interesting article about French planning on this APG site. (The link is in the middle of the page)
Even if I haven’t really worked in France as a planner, only two internships, I think that this article written by Luc Wise and Xavier Charpentier underlines very wisely the main [...]
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I am going to talk about a French controversial subject today: Amélie Poulain… You are French and like this movie? Then you should be one of these people still living in the past and ignoring the future and decline of France! You don’t like the film? Then you probably are an entrepreneur loving challenges! If [...]
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The other day I was trying to make a point based on Richard’s ideas (these 2 posts here & here) that social media are not killing communication media insofar as engagement was not invented by digital…and I used the word ‘angelism’. Although I thought I was making an interesting point and starting a debate, what [...]
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I heard this conversation when I was in Paris last weekend and I found it quite representative of the way the French are dealing with communication and more specifically with advertising.
This is it in context: I was in a Virgin Megastor buying a couple of French books when I overheard a conversation between a man [...]
Filed under: France, advertising, planning, thoughts | 3 Comments »
