I am very pleased to introduce you AOC III, the book you be published at some point in April. “It’s time to get busy!” is the subtitle of the book this year. After all it’s been 4 years since the Times Magazine and Adage have voted the consumers, sorry people as the person/agency of the [...]
Archive for the ‘thoughts’ Category
Age of conversation – Round 3
Posted in books, digital, me me me, thoughts on March 23, 2010 | Leave a Comment »
The illusion of toughness
Posted in me me me, random, thoughts on March 12, 2010 | Leave a Comment »
Here is a random though I’ve had for a very long time. I’ve actually had it since my childhood… Why does the next challenge always seems to be the one you are going to struggle with when in fact things go mostly OK if not smoothly? I don’t know if there is psychological pattern here [...]
Is your life just one big RPG?
Posted in digital, thoughts on March 2, 2010 | 2 Comments »
This is one of the most fascinating and scary video I have ever watched. It is interesting on so many different levels that you definitely have to watch it although it is 28 minutes long. The first part of the video is a very eloquent state of where the gaming industry is at the moment [...]
Ramblings on debate
Posted in France, thoughts on February 2, 2010 | Leave a Comment »
You can’t force an idea to spread but you can influence its diffusion. This sentence is basic common sense to me, however as Voltaire once said “common sense is not so common”. So many times I have seen people debating for the wrong reasons because they are only trying to force it to happen rather [...]
What is the Internet?
Posted in books, digital, thoughts on January 25, 2010 | Leave a Comment »
Here is one for all the French readers of this blog. I have always been looking for in-depth thinkers of the Internet. I have been reading Francis Pisani’s blog for a few years now but I’ve came across Paul Mathias’ blog just recently. His work is very interesting, you can find his thoughts on ‘What [...]
The illusion of knowledge
Posted in digital, planning, thoughts on September 21, 2009 | 2 Comments »
Here is a rant I’ve been wanting to write for quite a while and today I’ve decided to stick it on the blog and see if it makes any sense. We may have much more digital tools available to our fingertips these days but are we more knowledgeable? I am not talking about the whole [...]
French Planning – Round 2
Posted in me me me, planning, thoughts on September 21, 2009 | 1 Comment »
A while ago I wrote a post called French Planning. As I have been interviewed, together with a few other French planners working in London to give our perspectives on British planning by Stratégies magazine, I have decided to write a second one. Overall I am pretty happy with the article, as the major points [...]
Le tour of Twitter
Posted in digital, media, thoughts on July 28, 2009 | 2 Comments »
You properly understand things when you get stuck into them. This is one of the most important things to understand when it comes to digital. I’ve been using Twitter for about two years now, however I am only using it as a link provider tool to look at other people and inspirations. I have truly [...]
Thoughts on seeding
Posted in advertising, digital, planning, thoughts on May 26, 2009 | 2 Comments »
Seeding is increasingly important in today’s digital world. However, seeding isn’t working. Good seeding is rare and most of time treated like media buying. If things aren’t done in a right way from a seeders perspective, it is the same from a bloggers perspective as some saw here the opportunity to participate in a vicious [...]
More AOC
Posted in books, me me me, thoughts on December 4, 2008 | 4 Comments »
David Reich had a great idea to take the Age of conversation to the next level. In his own words: “Well I thought I had an idea to get spur more talk about The Age of Conversation 2, by writing about random essays in the book and asking those authors to, in turn, pick a [...]





