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I just wrote this article for Duke’s newsletter and it was a good training for my Age of Conversation article.
It was nearly a decade ago that David Weinberger proclaimed, “Markets are conversations” in the ‘Cluetrain Manifesto’. Lots of things have happened since then, the internet has matured, people more advertising savvy and marketing folks more [...]
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Both Chris Anderson (Wired) and the guys at Trendwatching have written inspiring articles about the notion of free:
Free! Why $0.00 Is the Future of Business
Free Love
They are both very interesting and praising how brands and businesses could actually be more relevant and even more profitable thanks to free.
You can watch the video of Chris Anderson [...]
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How many times have you been seated in a boring meeting room when suddenly someone is mentioning The Tipping Point, The Long Tail, Convergence Culture, The Cluetrain Manifesto, The Paradox of Choice or The Wisdom of Crowds and then making an obscure point? At this precise moment, you ask yourself: Has this person even [...]
Filed under: books, planning, thoughts | 3 Comments »
The story of stuff is a very interesting and thought provoking short film about our consumer culture.
In their own words: “What is the Story of Stuff? From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The [...]
Filed under: environment, politics, thoughts | 1 Comment »
Ok, back at my desk for the second part of this post: The virtual worlds. But before I start, I would like to say a few words about a magazine getting me a lot of inspiration, especially for these two posts: Philosophie Magazine (Sorry in French).
[Talking about magazines, I have a few comments to make [...]
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Advertising has always been hyperreal. More than is, I think that advertising is hyperreal by essence. The main advertising techniques are actually blurring reality and fantasy, whether it is a presentation technique, a demonstration, a problem/solution, an analogy, a slice of life or a borrowed interest.
(Courtesy of Jeremy Bullmore who came up with this 7 [...]
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When reading Mark Earls’ latest book Herd a couple of months ago I couldn’t stop thinking of the work of the anthropological philosopher Rene Girard.
Indeed, the main point Mark Earls is making in his book is that we (marketing, change management, politics…) are misunderstanding mass behaviour because we focus [...]
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Ok, here is something I’ve always wanted to blog about, but oddly I’ve never manage to do it. I had some great discussions about planning with Saher when I was at AKQA and he once used what I now refer to as the ‘box analogy’ as a way to solve a problem… (The box is [...]
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Well, this is maybe me being very French but I am really tired of seeing advertising campaigns using any kind of revolution analogy to promote their new products/services. Most of the time the companies using these kind of metaphors aren’t the most innovative in their sector but use the revolution concept to actually overcome this [...]
Filed under: advertising, thoughts | 1 Comment »
I love this map because it demonstrates perfectly one of the feelings I have about social media and the internet in general.
How many times have you received an e-mail or read a blog post urging you to discover this ‘new’ site/application when you actually knew it for a couple of [...]
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