After the article about the ‘books You Haven’t Read’, here is another one about the Internet content you haven’t read either! A recent study from Jacob Nielsen demonstrates that users are reading on average only 20% of the words on a visit. They are indeed more likely to scan the text in order to find [...]
Archive for the ‘thoughts’ Category
How little do we read?
Posted in books, digital, thoughts on June 19, 2008 | 1 Comment »
Alcohol in the UK round 2!
Posted in campaign, thoughts on June 18, 2008 | 1 Comment »
I wrote a few lines on the subject a while ago and I have decided to continue this post after I saw the rather interesting ‘Know your limits’ campaign from the NHS. This campaign will definitely have an impact on binge drinking and on people’s perception of the different measures however I am still sceptical [...]
“Introducing books”
Posted in books, digital, planning, thoughts on June 9, 2008 | 1 Comment »
I bought the Postmodernism a graphic guide to cutting-edge thinking book the other day and it is a very good read. The cartoon format of the book is great for planners as it gives you a multitude of quotes, visualisations and material to use for future presentations! You can find a few visuals from the [...]
AOC training!
Posted in advertising, digital, planning, thoughts on May 13, 2008 | 1 Comment »
I just wrote this article for Duke’s newsletter and it was a good training for my Age of Conversation article. It was nearly a decade ago that David Weinberger proclaimed, “Markets are conversations” in the ‘Cluetrain Manifesto’. Lots of things have happened since then, the internet has matured, people more advertising savvy and marketing folks [...]
The paradox of free
Posted in advertising, digital, thoughts on February 27, 2008 | Leave a Comment »
Both Chris Anderson (Wired) and the guys at Trendwatching have written inspiring articles about the notion of free: Free! Why $0.00 Is the Future of Business Free Love They are both very interesting and praising how brands and businesses could actually be more relevant and even more profitable thanks to free. You can watch the [...]
The ultimate planning book?
Posted in books, planning, thoughts on February 26, 2008 | 4 Comments »
How many times have you been seated in a boring meeting room when suddenly someone is mentioning The Tipping Point, The Long Tail, Convergence Culture, The Cluetrain Manifesto, The Paradox of Choice or The Wisdom of Crowds and then making an obscure point? At this precise moment, you ask yourself: Has this person even been [...]
The story of stuff
Posted in environment, politics, thoughts on December 5, 2007 | 1 Comment »
The story of stuff is a very interesting and thought provoking short film about our consumer culture. In their own words: “What is the Story of Stuff? From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. [...]
Hyperreality part 2: virtual worlds
Posted in digital, planning, thoughts on November 13, 2007 | Leave a Comment »
Ok, back at my desk for the second part of this post: The virtual worlds. But before I start, I would like to say a few words about a magazine getting me a lot of inspiration, especially for these two posts: Philosophie Magazine (Sorry in French). [Talking about magazines, I have a few comments to [...]
Hyperreality part 1: Advertising
Posted in advertising, digital, planning, thoughts on November 9, 2007 | Leave a Comment »
Advertising has always been hyperreal. More than is, I think that advertising is hyperreal by essence. The main advertising techniques are actually blurring reality and fantasy, whether it is a presentation technique, a demonstration, a problem/solution, an analogy, a slice of life or a borrowed interest. (Courtesy of Jeremy Bullmore who came up with this [...]
Rene Girard and the mimetic desire
Posted in books, planning, thoughts on August 16, 2007 | 3 Comments »
When reading Mark Earls’ latest book Herd a couple of months ago I couldn’t stop thinking of the work of the anthropological philosopher Rene Girard. Indeed, the main point Mark Earls is making in his book is that we (marketing, change management, politics…) are misunderstanding mass behaviour because we focus too much on individuals and [...]
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